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    Brand identity

    Principles for using Uptech's logos, colors, images and name in communications, partner materials and project documentation.

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    Brand system

    Uptech's identity should be clear, modern and consistent across every point of contact.

    This page helps partners, internal teams and communications teams use Uptech's logos, colors, visual assets and descriptions correctly in documents and joint campaigns.

    Logolight, dark and monochrome versions
    Colora core color palette for digital and print
    Voicea clear, practical and accountable brand voice

    Principles

    Usage principles

    01

    Leave clear space around the logo

    Do not place the logo close to an edge or against a visually busy background, and do not add effects that change its shape.

    02

    Prioritize clear contrast

    Use the dark logo on light backgrounds and the light logo on dark backgrounds, and check readability before publishing.

    03

    Do not distort assets

    Do not stretch assets, change their colors arbitrarily, add heavy shadows or place the logo inside an unnecessary rounded frame.

    04

    Use the correct brand name

    Use “Uptech” consistently in headings, captions, partner documents and announcements.

    Process

    Basic brand identity

    Logo

    Primary logo

    Use the dark logo on white or light backgrounds. Use the white logo on dark photographs, navy backgrounds or dark overlays.

    Palette

    Core colors

    Navy #19212F for backgrounds/headings, Blue #3427E7 for actions, Green #11845B for trust-related states.

    Imagery

    Images

    Prioritize real images of teams, products, workplaces and systems; avoid generic illustrations.

    The Uptech logo retains its proportions and sits within a clear area away from the layout edges.
    An illustration of leaving clear space and keeping the logo unstretched; the diagram does not specify a fixed clearance size.
    Two Uptech logo versions on light and dark backgrounds, with navy, blue, green and grey colors.
    Use the dark logo on light backgrounds and the light logo on dark backgrounds, and check readability; keep colors consistent with the brand identity.

    Logo system

    Two logo versions for light and dark backgrounds

    Dark Uptech logo
    Light Uptech logo
    Navy#19212FHeadings, dark backgrounds and the primary brand identity
    Action Blue#3427E7CTAs, active states and digital highlights
    Trust Green#11845BTrust signals, operational information and healthy states
    Cloud Grey#E7ECF8Secondary backgrounds, content bands and areas that support readability

    Proof

    How to describe Uptech

    Communications and partner profiles should describe Uptech consistently as an AI-First technology services company with delivery capabilities across the full lifecycle.

    Short description

    Uptech is an AI-First technology services company for businesses.

    Full description

    Uptech works with businesses from strategy, data, cloud and cybersecurity through to AI and software implementation and Managed Services.

    Descriptions to avoid

    Avoid describing Uptech as an implementation-only agency, a license reseller or merely an outsourcing provider.

    Resources

    Brand resources

    Dark logo

    Use on light backgrounds, in proposals and on partner websites.

    Open logo

    Light logo

    Use on dark backgrounds or hero images with a dark overlay.

    Open logo

    Next step

    Need brand assets for partner communications?

    Contact Uptech for logo files, boilerplate copy and usage guidance for your specific context.

    Request brand assets